A global healthcare marketing & communications agency

Helvet & sound OUR CORE TEAM

An experienced team of marketing and communications experts

With 20 years agency experience in both corporate and healthcare communications, my convictions have been forged in the industry.

As a Creative Director, it is essential for me to understand your vision, your ambitions, and I put myself in your shoes in order to transform a creative brief into ideas and concepts that truly resonate with what you want and need for your brand.

“HAVING A NEW IDEA EACH DAY MEANS STAYING AHEAD OF THE COMPETITION” ”

ALEXANDRE TOURTCHANINOFF
CEO/ EXECUTIVE CREATIVE DIRECTOR
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My experience has been built up over the last 17 years across both European and US markets for global brands, within leading healthcare agencies such as McCann, TBWA, Saatchi&Saatchi, and Abelson Taylor.

I am known for loving a challenge – from leading teams to launch a brand in a highly competitive market to growing market share in a niche space – my passion keeps me awake at night and my drive on emails early in the morning!

“I AM FIERCELY DEDICATED TO OUR CLIENTS AND TO DELIVERING ON THEIR AMBITIONS”

KATE WOROBEY TOURTCHANINOFF
MANAGING DIRECTOR
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 I was raised in classic international network advertising agencies in Germany and Austria working for national and international brands. This is where I learned the business of brand architecture from scratch.

Almost half of my 20 year work experience was spent at Germany’s leading healthcare advertising agency, where I applied my FMCG experience to the specifics of pharma marketing.

I PUT MYSELF IN OUR CLIENTS’ SHOES AND HOW I WOULD WANT AN AGENCY TO SUPPORT ME; THEN LEAD OUR TEAMS TO ENSURE WE DELIVER

ANDREAS KOLBERG
SENIOR ACCOUNT DIRECTOR
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Awarded a Master degree in management and finance at the University of Lausanne and a Swiss CPA certificate, I spent close to 15 years in accounting and consulting firms.

Knowledge and experience are essentials in building good reputation and confidence. Motivating, empowering and leading are the main values I seek to share to drive efficiently and with care our clients and our own team on the road of success.

“You can know all the numbers and the strategies to implement, but knowing how to communicate them is the cornerstone.”

nicolas pasquier
CFO / chief financial officer
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I was the Director of Strategic Planning at McCann Healthcare Paris from 2013-2016, and previously Head of Planning for Havas Life Paris and Havas Life New York from 2006 -2013.

I work to understand the specific business problems our clients face, and address these challenges with innovative and inspiring strategies, designed to address a specific target need.

With over 15 years experience in marketing, my passion for strategic planning guides our rigorous process, across all healthcare challenges.

“W. Edwards Deming said it best, ‘without data you’re just another person with an opinion.”

dan gorlin
director of strategy
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Erica joins our medical copywriting team with an MSc in Clinical Neuroscience and a BA in Biology.

After working several years in laboratory and clinical research, and thereafter in medical and scientific communications, Erica joined the pharmaceutical marketing side of the business, working with clients such as Bayer, Shire, GSK, Gilead Sciences, Ipsen, Allergan, AbbVie and AZ, across therapies, including oncology, neurology, immunology, women’s health and rare diseases – in both Global and European markets.

“I work to leverage my sense of scientific precision to build more impactful content”

erica sluys
senior medical copywriter
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With over 14 years of experience in communicating for the healthcare industry for European and Global markets targeting both medical and consumer audiences, I have worked in a number of therapeutic areas such as diabetes, HIV, oncology, cardiology and respiratory diseases for most major pharmaceutical companies as well as for some smaller biotech companies. 

I have lived in 8 different countries and speak fluent English, French and Spanish; I hold an MSc in Cell Biology and in Science Communication.

“My challenge is to take the science, dig deeply into the heart of the disease, and then construct a story that will resonate with each audience”

lAetitia Defaye
senior medical copywriter
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I graduated from a business school in healthcare company management. I have a master in Biology and hold a master’s degree in data-mining.

Innovative and entrepreneurial team player with a focus on marketing, sales and business development. Proven record in increasing internet traffic, improving brand visibility, increasing sales and consolidating business strategy with real-life solutions.

“With over 13 years experience, my oriented approach with excellent customer relationship will help to increase business development and customer satisfaction.”

moezz sedkaoui
HEAD OF DIGITAL
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After 8 years of life as an expat in Cairo, I was awarded a Masters degree in Law at the University of Fribourg (CH), and have spent the last 14 years in law firms, both in the UK and Switzerland.

Collaborating with Helvet means being part of the growing healthcare offer here in “La Côte”- and is a genuine intellectual pleasure! 

“Diligence, expertise, understanding the interests and needs, risk management and pragmatism are key aspects of my role.”

alexis lafranchi
clo / chief legal officer
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For more than 15 years, my passion for design, the arts, and the role of good design in communications have guided my career and my artistic evolution.

My agency experience was built as a key art director in creative teams at international, award-winning creative agencies, such as Publicis and Saatchi&Saatchi.

Over the years, I have trained my eye to find the right creative element – to differentiate a brand, to build an aesthetic that reflects what we are seeking to communicate to our key targets.

“4 keywords to define my creative style? Listening, creativity, – and speed!.”

samie schmelck
senior art director
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