With 20 years agency experience in both corporate and healthcare communications, my convictions have been forged in the industry.
As a Creative Director, it is essential for me to understand your vision, your ambitions, and I put myself in your shoes in order to transform a creative brief into ideas and concepts that truly resonate with what you want and need for your brand.
“HAVING A NEW IDEA EACH DAY MEANS STAYING AHEAD OF THE COMPETITION” ”
My experience has been built up over the last 17 years across both European and US markets for global brands, within leading healthcare agencies such as McCann, TBWA, Saatchi&Saatchi, and Abelson Taylor.
I am known for loving a challenge – from leading teams to launch a brand in a highly competitive market to growing market share in a niche space – my passion keeps me awake at night and my drive on emails early in the morning!
“I AM FIERCELY DEDICATED TO OUR CLIENTS AND TO DELIVERING ON THEIR AMBITIONS”
I was raised in classic international network advertising agencies in Germany and Austria working for national and international brands. This is where I learned the business of brand architecture from scratch.
Almost half of my 20 year work experience was spent at Germany’s leading healthcare advertising agency, where I applied my FMCG experience to the specifics of pharma marketing.
I PUT MYSELF IN OUR CLIENTS’ SHOES AND HOW I WOULD WANT AN AGENCY TO SUPPORT ME; THEN LEAD OUR TEAMS TO ENSURE WE DELIVER
Awarded a Master degree in management and finance at the University of Lausanne and a Swiss CPA certificate, I spent close to 15 years in accounting and consulting firms.
Knowledge and experience are essentials in building good reputation and confidence. Motivating, empowering and leading are the main values I seek to share to drive efficiently and with care our clients and our own team on the road of success.
“You can know all the numbers and the strategies to implement, but knowing how to communicate them is the cornerstone.”
I was the Director of Strategic Planning at McCann Healthcare Paris from 2013-2016, and previously Head of Planning for Havas Life Paris and Havas Life New York from 2006 -2013.
I work to understand the specific business problems our clients face, and address these challenges with innovative and inspiring strategies, designed to address a specific target need.
With over 15 years experience in marketing, my passion for strategic planning guides our rigorous process, across all healthcare challenges.
“W. Edwards Deming said it best, ‘without data you’re just another person with an opinion.”
Erica joins our medical copywriting team with an MSc in Clinical Neuroscience and a BA in Biology.
After working several years in laboratory and clinical research, and thereafter in medical and scientific communications, Erica joined the pharmaceutical marketing side of the business, working with clients such as Bayer, Shire, GSK, Gilead Sciences, Ipsen, Allergan, AbbVie and AZ, across therapies, including oncology, neurology, immunology, women’s health and rare diseases – in both Global and European markets.
“I work to leverage my sense of scientific precision to build more impactful content”
Holding an MSc degree in Biotechnology, I chose the excitement of the Biopharma industry. Working as a project manager for both pharmaceutical and biotechnology industry clients, I coordinated educational and promotional content creation for training – often designed to support intense product launches. International clients, tough timelines and exposure to commercialization strategies – all of this reinforced my approach to supporting clients.
As Global Account Manager, I liaise with our clients and our teams in order to deliver on expectations; for me, it’s all about flexibility and understanding when to pivot.
“HAND-IN-HAND COLLABORATION IS KEY TO DELIVERING IMPACTFUL SOLUTIONS THAT MEET YOUR CHALLENGES & EXCEED EXPECTATIONS”
With over 14 years of experience in communicating for the healthcare industry for European and Global markets targeting both medical and consumer audiences, I have worked in a number of therapeutic areas such as diabetes, HIV, oncology, cardiology and respiratory diseases for most major pharmaceutical companies as well as for some smaller biotech companies.
I have lived in 8 different countries and speak fluent English, French and Spanish; I hold an MSc in Cell Biology and in Science Communication.
“My challenge is to take the science, dig deeply into the heart of the disease, and then construct a story that will resonate with each audience”