A GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS GROUP - WITH CORE HUBS IN SWITZERLAND & BOSTON

OUR CORE TEAM

An experienced team of healthcare marketing and communications experts

With more than 20 years of agency experience in both corporate and healthcare communications, my convictions have been forged in the industry – but also as the son of a passionate entrepreneur.

As Executive Creative Director, it is essential for me to understand your vision, your ambitions, and I put myself in your shoes in order to transform a creative brief into ideas and concepts that truly resonate with what you want and need for your brand.

“HAVING A NEW IDEA EACH DAY MEANS STAYING AHEAD OF THE COMPETITION” ”

ALEXANDRE TOURTCHANINOFF
CEO/ EXECUTIVE CREATIVE DIRECTOR
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My experience has been built up over the last 19 years across both European and US markets for global brands, within leading healthcare agencies such as McCann, TBWA, Saatchi&Saatchi, and Abelson Taylor.

I am known for loving a challenge – from leading teams to launch a brand in a highly competitive market to growing market share in a niche space – my passion keeps me awake at night and my drive on emails early in the morning!

“I AM FIERCELY DEDICATED TO OUR CLIENTS AND TO DELIVERING ON THEIR AMBITIONS”

KATE WOROBEY TOURTCHANINOFF
MANAGING DIRECTOR
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 I was raised in classic international network advertising agencies in Germany and Austria working for national and international brands. This is where I learned the business of brand architecture from scratch.

Almost half of my 22- year work experience was spent at Germany’s leading healthcare advertising agency, where I applied my FMCG experience to the specifics of pharma marketing.

“I PUT MYSELF IN OUR CLIENTS’ SHOES AND HOW I WOULD WANT AN AGENCY TO SUPPORT ME; THEN LEAD OUR TEAMS TO ENSURE WE DELIVER” ”

ANDREAS KOLBERG
BUSINESS DEVELOPMENT DIRECTOR
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Awarded a Master’s degree in management and finance at the University of Lausanne and a Swiss CPA certificate, I spent 15 years in accounting and consulting firms before joining Helvet Group in 2016.

Knowledge and relevant experience are essential to building up a good reputation – for any business. And client trust is the cornerstone of any successful company. I work closely with our internal teams, to coach,  empower, and lead, so that not only are our internal teams efficient, but so that our teams are proactive, and can provide the right support to our clients on the road to success.

“You can be a genius with numbers and have myriad strategies to implement, but knowing how to communicate them so that they are relevant and efficient is what drives me.”

nicolas pasquier
CFO / chief financial officer
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I was the Director of Strategic Planning at McCann Healthcare Paris from 2013-2016, and previously Head of Planning for Havas Life Paris and Havas Life New York from 2006 -2013.

I work to understand the specific business problems our clients face and address these challenges with innovative and inspiring strategies, designed to address a specific target need.

With over 17 years of experience in marketing, my passion for strategic planning guides our rigorous process, across all healthcare challenges.

“W. Edwards Deming said it best, ‘without data you’re just another person with an opinion.”

dan gorlin
director of strategy
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Erica leads our medical copywriting team with an MSc in Clinical Neuroscience and a BA in Biology.

After working several years in laboratory and clinical research, and thereafter in medical and scientific communications, Erica joined the pharmaceutical marketing side of the business, working with clients such as Bayer, Shire, GSK, Gilead Sciences, Ipsen, Allergan, AbbVie and AZ, across therapies, including oncology, neurology, immunology, women’s health, and rare diseases – in both Global and European markets.

“I work to leverage my sense of scientific precision to build more impactful content”

erica sluys
ASSOCIATE MEDICAL DIRECTOR
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Holding an MSc degree in Biotechnology, I chose the excitement of the Biopharma industry. Working as a project manager for both pharmaceutical and biotechnology industry clients, I coordinated educational and promotional content creation for training – often designed to support intense product launches. International clients, tough timelines and exposure to commercialization strategies – all of this reinforced my approach to supporting clients.

As Global Account Manager, I liaise with our clients and our teams in order to deliver on expectations; for me, it’s all about flexibility and understanding when to pivot.

“HAND-IN-HAND COLLABORATION IS KEY TO DELIVERING IMPACTFUL SOLUTIONS THAT MEET YOUR CHALLENGES & EXCEED EXPECTATIONS”

flora charbonnier
global account manager
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With over 16years of experience in communicating for the healthcare industry for European and Global markets targeting both medical and consumer audiences, I have worked in a number of therapeutic areas such as diabetes, HIV, oncology, cardiology and respiratory diseases for most major pharmaceutical companies as well as for some smaller biotech companies. 

I have lived in 8 different countries and speak fluent English, French and Spanish; I hold an MSc in Cell Biology and in Science Communication.

“My challenge is to take the science, dig deeply into the heart of the disease, and then construct a story that will resonate with each audience”

Laetitia Defaye
HEAD OF MEDICAL COMMUNICATIONS
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Damien started his career in the healthcare sector, leading an IT integration team in the public hospital setting in the Rhône-Alpes of France. He quickly demonstrated his capacities in finding innovative solutions and was recruited to apply his knowledge and passion in the renewable energy industry.

Fast forward a bit more than a decade, and after having become an established entrepreneur in the digital space, Damien joined Helvet Health as Head of Digital.

Damien’s rich experience lends itself to easily identifying the role of digital – and how to communicate digitally – in order to reinforce our core messages and ideas with our core target audiences. Damien’s pedagogic approach, as well as great patience, enable him to lead a team of creative and digital professionals, from Switzerland to Boston.

Damien Manias
Head of Digital
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I’ve built up my experience in the healthcare industry for both European and global markets. I actually started my career in Account Management roles in PR and advertising firms in France and in Australia and then cultivated my strengths in creating content across a variety of therapeutic areas including oncology, gastroenterology, cardiology, infectious diseases, medical devices, immunology, endocrinology, women’s health, and rare diseases. 

Holding an MSc in Health Biology and an MSc in Scientific Communications, I speak fluent English, French, and Portuguese.

“Scientific rigor is the backbone of my work – and I remain passionate and thrilled by the thought that what we do can make a difference for patients.”

LILIANA LEVIEUX
SENIOR MEDICAL WRITER
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As an insight mining partner to various players in the healthcare industry, I’ve cultivated my network of Thought Leaders and KOLs based on trust. Today, I can bring experts to the table across the board of healthcare categories and dig deeper into what drives their decisions.

I have over 25 years of experience in market research and insight mining across various categories of healthcare. I have also cultivated myself over the years and as a result, have wealth of experience across an extensive list of pathologies, therapeutic strategies, and associated clinical studies.

“Engaging with a Thought Leader or KOL is one thing – but being able to align my experience with their knowledge – and create a meaningful exchange to dig deeper – now this can make a difference.”

BETTINA TOSI
GLOBAL DIRECTOR OF KOL ENGAGEMENT
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Growing up with both parents – and nearly my entire family holding a Doctor of Veterinary Medicine degrees – it was hard to break away and create my own path after my studies. But I knew early on that I wanted to take my acquired knowledge and work in a more clinical setting. With my medical background and proven publication record in peer-reviewed medical literature, I leveraged my experience in the scientific communications field. I’ve worked in research, clinical trial design, diagnostics, editorial, commercial and marketing environments, both for leading companies and fast-growing startups. It sparks joy in me to work with the subjects I am passionate about in order to deliver accurate and compelling assets for both specialists and patients.

“I love learning and challenging the status quo. I thrive when I know we’ve added value to our clients’ medical strategies and business goals.”

MARIANNA RICCI, DVM, MSc
SENIOR MEDICAL WRITER
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I’ve spent the past decade in the Biotech and Life Sciences space with exposure to various cultures and ways of thinking. With an MSc in Biotechnology and MBA in Marketing, I’ve worked to cultivate my skills in client services and executing flawless omni-channel marketing.

My mindset was constructed over the years of training as an Olympic-level competitive athlete. How does this translate in the business world? I’m focused, client-oriented, and passionate. I seek to evolve and adapt to our clients’ needs, the reality of our core markets – and lead the team to deliver cutting-edge solutions.

“I’m committed to ensuring that we are delivering on our promises, to our clients, across many touch-points, on many occasions – and over the long-term in order to fulfill unmet, and even sometimes – unknown, client needs.”

MARINELA LEKKA
GLOBAL ACCOUNT MANAGER
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Armed with an entrepreneurial spirit, a mindful approach, and a roll-up-my-sleeves attitude to problem-solving, I’ve built my career across a breadth of roles and responsibilities, all of which required diligent strategic planning, a deep understanding of the key stakeholders and their communication needs, and cohesive collaboration for excellent execution.

For 20+ years, I’ve translated the science behind life-changing products and services into global and local commercialization strategies with the goal of advancing clinical care and improving people’s lives. I have a BA cum laude from Tufts University and an MBA cum laude from Babson College Olin Graduate School of Business.

“I work so that everything I do reflects my thoughtful approach, my commitment to patients, and brings strategic solutions to leading brands.”

LAURA WEINSTEIN
DIRECTOR OF STRATEGY, HH BOSTON
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A client once told me, “an event organizer has one of the 5 most stressful jobs in the world preceded only by the astronaut, airline pilot, military officer, and firefighter”. I remember smiling to myself thinking she was just trying to break the ice with a bit of wit…but after 20 years of working in this sector, I can guarantee you that it is true. My experience and know-how are forged by the tourism sector, and I also gained experience in the various fields of the hospitality industry – my positions ranging from tour operator to event organizer.

Indeed, it would be impossible to create an event today – attempt to bring it to life without having had the experience and the knowledge required to master every single aspect of it. We work to anticipate and plan so that our clients know they can count on us.

“We are a team that you can rely on – we understand how important your projects are – and how important it is to listen to your needs and desires.”

ALESSANDRA D'ALESSANDRO
GLOBAL HEAD OF LOGISTICS & PRODUCTION
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