A GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS GROUP - WITH CORE HUBS IN SWITZERLAND & BOSTON

HELVET HEALTH: OUR TRANSATLANTIC GLOBAL OFFER

Our clients require the right strategic, medical and creative partner for global launches in complex disease spaces.

  • We were given the challenge by several of our global clients; set up a global offer that combines our European rare disease, hematology and oncology expertise with that of an
    American team of experts, who also holds distinct and niche disease state expertise, bringing strategic, medical and creative to the table – on both sides of the Atlantic.
  • We accepted the challenge at Helvet Health Switzerland, and created Helvet Health, USA, in Boston.

Our mindsets: healthy sparring partners

WE BUILT A TRANSATLANTIC CULTURE MIRRORING EACH OTHER’S MINDSETS, WORKING TO TACKLE SHARED CLIENT CHALLENGES,
ISSUES, OBSTACLES AND OPPORTUNITIES WITH THE SAME ACCOUNTABILITY AND RIGOROUS PROCESSES AT THE CORE OF OUR
SUCCESS IN SWITZERLAND, WITH A HANDFUL OF HOUSE RULES:

  • Use the shared brand-building processes in order to create relevancies on both sides of the Atlantic
  • Conduct cultural deep dives to ensure that our strategies and approaches are relevant to our key stakeholders
  • Be open, and be mindful: not all global strategies are relevant – so challenge each other to stay pertinent in varying markets/cultures
  • Work to deliver solutions that are pragmatic in nature
  • Hold ourselves and each other accountable for our clients successes – and failures!

WHY YOU SHOULD WORK WITH AN INDEPENDENT GROUP INSTEAD OF AN AGENCY NETWORK?

  • Like Michelin-star chefs gone rogue, we built our agencies to do something different, to do things better, to be sharper, to deliver more and to create long-term client relationships-based on trust
  • We don’t have any shareholders; we choose our clients and our activities based on our convictions, experience and business instinct
  • We don’t pretend to know what is best for each other’s markets; big agencies often have 1 global (or country) agency team that leads and then smaller network partners that
    « support » or execute regionally, however the problem is that the country team does not have the required mix of nationalities, market experiences nor cultural
    understanding required to support a successful global launch
  • Our operational teams are made up of people who have lived in work in other countries, including, France, UK, US, Germany, Canada, Australia, Russia, Scotland, Brazil, Japan, and
    Israel; we are a team of global players who understand the importance of cultural nuances, bringing to the table distinct regional expertise and experience

HOW OUR SWISS & BOSTON TEAMS COLLABORATE ON GLOBAL BRANDS

1 GLOBAL HYBRID APPROACH FOR:

  • Immersion, Insight Mining, MR
  • Strategy, Positioning, Voice, Vision
  • Branding, Logo, Concepting
  • Messaging, Detail Aid Master
HELVET HEALTH: ex-us markets operational teams
EX-US EXECUTIONS I.E.:
HCP Campaigns RMP materials
Patient Resource kits
Digital Platforms
Promotional Materials
Medical Slide Decks
Congresses
HELVET GROUP: us markets operational teams
US EXECUTIONS I.E.
HCP Campaigns
Patient Campaigns
Digital Platforms
Promotional Materials
Congresses