A global healthcare marketing & communications agency
12.06.2019

EHA SMARTGAME SERVES AS VEHICLE TO RAISE FUNDS FOR CML ADVOCATES

HELVET WORKS WITH INCYTE TO BUILD A SMARTGAME AT EHA 2019 & RAISE FUNDS FOR CML ADVOCATES NETWORK 

Every year, the European Hematology Association congress provides the right occasion to present new information and have important conversations with physicians about reinforcing excellent patient care. This year’s EHA for INCYTE was the right opportunity to have a more pertinent discussion with HCPs treating blood cancers and learn more about how to best manage the diseases.

Helvet developed a SmartGame, featuring educational content on CML, that when the HCP correctly answered, their replies were converted into Euros that INCYTE donated to CML Advocates Network, and continue efforts to raising awareness and improving patient care.