OUR CORE TEAM
AN EXPERIENCED TEAM OF MARKETING AND COMMUNICATIONS EXPERTS.
With over 15 years agency experience in corporate communication, my convictions have been forged by various global client’s cultures.
As a Creative Director, it is essential that l understand your internal needs and limitations – and transform these into creative solutions that match your needs.
“Having a new idea each day allows you to stay ahead of the competition.”
CEO / EXECUTIVE CREATIVE DIRECTOR
Rich experience in European, US and Global markets, 15 years of communication agencies across healthcare and commodities brands – and a solid list of fascinating straits – have forged me.
I seek to constantly step outside of my comfort zone to face unique challenges that test my discipline, expertise and resolve.
I am driven to understand client needs and lead the team to deliver on our promises.
“I remain curious – and fiercely dedicated to clients.”
KATE WOROBEY TOURTCHANINOFF
Awarded a Master degree in management and finance at the University of Lausanne and a Swiss CPA certificate, I spent close to 15 years in accounting and consulting firms.
Knowledge and experience are essentials in building good reputation and confidence. Motivating, empowering and leading are the main values I seek to share to drive efficiently and with care our clients and our own team on the road of success.
“You can know all the numbers and the strategies to implement, but knowing how to communicate them is the cornerstone.”
CHIEF FINANCIAL OFFICER
I was the Director of Strategic Planning at McCann Healthcare Paris from 2013-2016, and previously Head of Planning for Havas Life Paris and Havas Life New York from 2006 -2013.
I work to understand the specific business problems our clients face, and address these challenges with innovative and inspiring strategies, designed to address a specific target need.
With over 15 years experience in marketing, my passion for strategic planning guides our rigorous process, across all healthcare challenges.
“W. Edwards Deming said it best, ‘without data you’re just another person with an opinion.’”
With a Master’s Degree in Communications and Digital Media from the University of Geneva, I spent the past 6 years supporting healthcare companies and international NGOs in the digital sphere.
I am rigorous to ensure the success of projects across both creative and technical teams.My role is to leverage digital innovation in order to reach, connect, educate, and influence your audience.
“I optimise digital as a media to increase your brand’s presence and create measurable impact”
GLOBAL DIGITAL MANAGER
My medical writing and sales training abilities have been cultivated over the past 15 years in the pharmaceutical and medical device industries.
With transversal experiences from starting out as a sales representative, then to Phase II-IV clinical trials manager, and E.U. regulatory submission writer, an agency account supervisor and ultimately forging my passion: becoming an international medical writer in leading European agencies.
“Communication in the field should be both scientifically accurate and emotionally compelling”
SENIOR MEDICAL COPYWRITER
I studied marketing at the University of applied sciences of Western Switzerland, where I acquired a broad understanding of the multiple aspects in every project. I combine this academic knowledge with a diverse professional background which includes experiences in various fields such as communication agency, administration for a medical engineering firm and the United Nations Organisation in Geneva.
My versatility allows me to reduce our team’s workload by supporting each of my colleagues on their respective projects. I thrive through open collaboration and pursuing excellence.
“Listening to client’s needs and requests allows me to build trustworthy collaborations”
Global Account Coordinator