OUR CORE TEAM
AN EXPERIENCED TEAM OF MARKETING AND COMMUNICATIONS EXPERTS.
With over 15 years agency experience in corporate communication, my convictions have been forged by various global client’s cultures.
As a Creative Director, it is essential that l understand your internal needs and limitations – and transform these into creative solutions that match your needs.
“Having a new idea each day allows you to stay ahead of the competition.”
CEO / EXECUTIVE CREATIVE DIRECTOR
Rich experience in European, US and Global markets, 15 years of communication agencies across healthcare and commodities brands – and a solid list of fascinating straits – have forged me.
I seek to constantly step outside of my comfort zone to face unique challenges that test my discipline, expertise and resolve.
I am driven to understand client needs and lead the team to deliver on our promises.
“I remain curious – and fiercely dedicated to clients.”
KATE WOROBEY TOURTCHANINOFF
Awarded a Master degree in management and finance at the University of Lausanne and a Swiss CPA certificate, I spent close to 15 years in accounting and consulting firms.
Knowledge and experience are essentials in building good reputation and confidence. Motivating, empowering and leading are the main values I seek to share to drive efficiently and with care our clients and our own team on the road of success.
“You can know all the numbers and the strategies to implement, but knowing how to communicate them is the cornerstone.”
CHIEF FINANCIAL OFFICER
After 8 years of expatriation in Cairo, I got awarded a Master degree in Law at the University of Fribourg (CH) and spent 13 years in law firms in the UK and Switzerland.
“Diligence, expertise, understanding the interests and needs, risk management and pragmatism are key aspects of my role.”
CHIEF LEGAL OFFICER
I was the Director of Strategic Planning at McCann Healthcare Paris from 2013-2016, and previously Head of Planning for Havas Life Paris and Havas Life New York from 2006 -2013.
I work to understand the specific business problems our clients face, and address these challenges with innovative and inspiring strategies, designed to address a specific target need.
With over 15 years experience in marketing, my passion for strategic planning guides our rigorous process, across all healthcare challenges.
“W. Edwards Deming said it best, ‘without data you’re just another person with an opinion.’”
DIRECTOR OF STRATEGY
My PharmD was built in oncology, and with this experience, I started my career as a medical consultant in the healthcare sector. I worked my way up into a medical strategist role, across several therapeutic areas including onco-haematology, immunology, and gastro-enterology. As I launched product brands, I built client relationships and made the natural progression into client services. Today I join Helvet Health as Global Account Director, leading our team to deliver on excellence.
“I am committed to building lasting client relationships and support them with deep clinical understanding and a strategic perspective.”
ANNE LEGENDRE, PharmD
GLOBAL ACCOUNT DIRECTOR
With a Master’s Degree in Communications and Digital Media from the University of Geneva, I spent the past 6 years supporting healthcare companies and international NGOs in the digital sphere.
I am rigorous to ensure the success of projects across both creative and technical teams.My role is to leverage digital innovation in order to reach, connect, educate, and influence your audience.
“I optimise digital as a media to increase your brand’s presence and create measurable impact”
GLOBAL DIGITAL MANAGER
I graduated from a business school in healthcare company management. I have a master in Biology and hold a master’s degree in data-mining.
Innovative and entrepreneurial team player with a focus on marketing, sales and business development. Proven record in increasing internet traffic, improving brand visibility, increasing sales and consolidating business strategy with real-life solutions.
“With over 13 years experience, my oriented approach with excellent customer relationship will help to increase business development and customer satisfaction.”
Erica joins our medical copywriting team with an MSc in Clinical Neuroscience and a BA in Biology. After working several years in laboratory and clinical research, and thereafter in medical and scientific communications, Erica joined the pharmaceutical marketing side of the business, working with clients such as Bayer, Shire, GSK, Gilead Sciences, Ipsen, Allergan, AbbVie and AZ, across therapies, including oncology, neurology, immunology, women’s health and rare diseases – in both Global and European markets.
“I work to leverage my sense of scientific precision to build more impactful content”
SENIOR MEDICAL COPYWRITER
For more than 15 years, my passion for design, the arts, and the role of good design in communications have guided my career and my artistic evolution.
My agency experience was built as a key art director in creative teams at international, award-winning creative agencies, such as Publicis and Saatchi&Saatchi.
Over the years, I have trained my eye to find the right creative element – to differentiate a brand, to build an aesthetic that reflects what we are seeking to communicate to our key targets.
“4 keywords to define my creative style? Listening, creativity, – and speed!”
SENIOR ART DIRECTOR
I studied marketing at the University of applied sciences of Western Switzerland, where I acquired a broad understanding of the multiple aspects in every project. I combine this academic knowledge with a diverse professional background which includes experiences in various fields such as communication agency, administration for a medical engineering firm and the United Nations Organisation in Geneva.
My versatility allows me to reduce our team’s workload by supporting each of my colleagues on their respective projects. I thrive through open collaboration and pursuing excellence.
“Listening to client’s needs and requests allows me to build trustworthy collaborations”
Global Account Coordinator